Customer Communication Management
Research Report for the Retail Sector
You may already have seen our recent research report – Customer Communication Management in the new normal – pain-points, priorities and ambitions – which captured the thoughts of 250 senior decision-makers relating to post-pandemic customer communication management strategy.
Now, we’ve pinpointed responses by sector, creating snapshot summaries of some of the standout findings from executives in your field.
In this snapshot you’ll uncover the views of retail professionals on:
- Whether digital transformation is an immediate priority
- The barriers to digital communication progress
- Email’s role in the comms mix
- And which channels best fit certain message types
We hope the snapshot provides you with a useful 10-minute overview as the sector emerges from a most challenging 24 months.